Genma Holmes

Ms. Santa has given away bikes to children for nearly two decades. After years of research and strong partnerships with corporations, community groups, nonprofits, and families, she saw the benefits of children riding bikes. To maximize this vision, she founded The One Million Bike Initiative—a unified campaign to give away one million bikes nationwide. The initiative empowers children with freedom, health, and confidence, reducing screen time and cultivating responsibility, social skills, and a spirit of kindness through community.

The One Million Bike Initiative is more than giving gifts; it's about providing children with tools to build resilience and a lifelong passion for healthy exploration. Join us in making a difference—support The One Million Bike Initiative and help empower the next generation, one bike at a time.